7 in 10 consumers are more likely to buy from a dealership if they could start the process online and 98% of shoppers want to complete at least part of the car buying process online.
With Digital Retailing, shoppers can apply for credit, value their trade-in, add F&I products, accurately calculate their payments to within a dime and reserve a vehicle from digital retailing.
Announcing the evolution of online to in-store customer engagement through our collaboration with RAPID RTC, industry leader in Automotive B2C chat in Canada.
User Recognition
RAPID RTC Chat product will be enabled with a new feature called User Recognition, exclusively available to all Cox Automotive customers as part of the preferred integration partnership. User Recognition protects the relationship between customer and salesperson and provides a continuation of the online journey without interference from other salespeople.
Real-time Customer Experience for your Online Customers
RAPID RTC chat service will work with Dealertrack Digital Retailing and Dealer.com sites to deliver the ultimate real-time customer experience for their online customers. With this new and unique integration, consumers will be able to connect with a salesperson at the dealership at any point during their online journey using an exclusive chat channel.
Initiate, Connect, & Reconnect
Users will have the ability, while shopping online, to initiate a digital chat, connect with a salesperson, and reconnect with the same salesperson during a subsequent chat interaction.
Closing the Sale
The real-time chat opens a whole new dimension of online retailing that affords unlimited dialogue between buyer and seller – to provide additional information, build rapport, and secure a physical appointment at the dealership.
Colours, fonts, messaging, wording and placement can be easily customized to match your existing dealership website.
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