We do not collect Personal Information from individuals under the age of 14 without the parent’s express and verified consent.
We need to collect certain information about you to provide our products and services. This may include your contact information, information about whether you are eligible for our products and services and records that reflect our overall relationship with you. We may also need other information depending on the product or service we are providing.
The information we may collect includes:
(i) Personal Information that you provide to a Dealer or a Lender when applying for financing or leasing of an asset, when evaluating an asset for purchase, or when a Dealer or a Lender uses a service provided by Dealertrack;
(ii) that is generated by a Dealer or a Lender when providing services to you through their relationship with Dealertrack. This information may include, but is not limited to name, address, telephone number and other personal contact information; credit and financial information; and if provided, your Social Insurance Number (“SIN”).
We use your Personal Information to help us deliver and manage our products and services, and to administer our business.
We may also collect and use Personal Information to:
i. To analyze user habits and market trends;
ii. For data management and data aggregation;
iii. To generate reports and hosting services on behalf of dealers and lenders; and
iv. We may also be required to use the information we collect to enforce our legal rights, or to defend against claims or other legal action.
Personal Information may be used by a Lender or a Dealer to evaluate your credit worthiness and make decisions concerning you that may be based exclusively on an automated processing of your Personal Information (“Automated Decision”).
We adhere to with the Digital Advertising Alliance of Canada’s (DAAC) Self-Regulatory Principles for Online Behavioral Advertising. You can learn more about the program by visiting the DAAC’s website at http://youradchoices.ca/
Your Personal Information may be disclosed to other business divisions of Trader Corporation, Dealers, Lenders, our employees, contractors, and consultants. It may also be disclosed to third-party agents or service providers (“Third Parties), who require this information to help us establish, maintain, and manage our business relationship with you.
Your Personal Information may also be used and disclosed, if required, to comply with applicable legal and regulatory requirements. For example, we may be required to disclose some or all of your Personal Information to comply with a court order or a subpoena. Where reasonably possible, and provided we are not precluded from doing so, we will make a reasonable effort to inform you if we are ever required to disclose your Personal Information pursuant to a court order.
We retain your Personal Information only as long as we need it for the purposes, we collected it. Our Document Retention and Destruction Policy helps us determine the length of time it should be retained. The length of time will vary and depends upon the product or service, the sensitivity of the information, and the purposes for which we use it. We may retain your information after the end of your relationship with us. For example, we may continue to need your information:
When we no longer need your Personal Information for these purposes we may securely destroy, delete, or erase it. We may also convert it to an anonymous form.
We have internal policies and security standards to help protect our systems and your Personal information against unauthorized access and use. We retain your Personal Information only as long as we need it, and we only use it for the purposes that we explain to you. Our service providers and agents are contractually bound to keep your Personal Information confidential and must not use it for any unauthorized purpose. Our employees must also keep your Personal Information secure.
A Dealer or Lender may establish and maintain a file of your Personal Information for the purposes described above. You have the right to request access or correction to your Personal Information and can make a written request to the Dealer.
We may de-identify or anonymize your Personal Information by removing identifiable information such as your name, address, and date of birth to use it for serious and legitimate purposes. It may be aggregated and used for internal business purposes such as analytics and reporting, developing, improving our products and services, understanding, and predicting client needs and preferences, preventing and detecting fraud, identifying trends like purchasing patterns, fraud trends, or enhancing our marketing.
Mail: Privacy Officer
405 The West Mall, Suite 110
Etobicoke, ON, M9C 5J1