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This Privacy Notice tells you how Cox Automotive Canada Company o/a Dealertrack Canada and its affiliates (“Dealertrack”, “we”“us”“our”), collects, uses and discloses your personal information.

The term “personal information” means information that is defined to be “personal information” in applicable Canadian privacy laws, such as information about an identifiable customer. It includes information that you provide or that we collect from other sources, but does not include the name, title or business address or telephone number of an employee of an organization. This Privacy Notice does not apply to information that is not “personal information”, for example business information. As used in this Privacy Notice, the term “customer” refers to an individual consumer whose personal information we collect.


Why We Collect, Use and Disclose Personal Information

Dealertrack receives personal information in the context of your application for the financing or leasing of an asset or other service that Dealertrack or a dealer or merchant with whom we do business (“Dealer”) is offering to you. Dealertrack may collect, use and disclose your personal information for the purpose of providing communications, data management, data aggregation, reports and hosting services on behalf of Dealers.

Personal information may be used by Dealertrack and disclosed to parties connected with the proposed or actual financing, insuring, sale, assignment or other disposal of all or part of Dealertrack or our business or assets, or for the purposes of evaluating and/or performing any such proposed transaction. Assignees or successors of Dealertrack or our business or assets may collect, use and disclose your personal information for similar purposes as those described in this Privacy Notice.

In addition to the above purposes, Dealertrack generally uses and discloses your personal information for purposes of: maintaining business records for reasonable periods, reporting, and generally managing and administering our business; meeting legal, regulatory, insurance, security and processing requirements; and otherwise with your consent or as permitted or required by law. We may be required or permitted under statute or regulation to collect, use or disclose personal information without your consent, for example to comply with a court order, to comply with regulations or a legally permitted inquiry by a government agency, or to collect a debt owed to us.


Personal Information We Collect

Personal information we collect consists of personal information: (i) that you provide to Dealer; when applying for financing or leasing of an asset, when evaluating an asset for purchase, or when Dealer uses any other service that Dealertrack provides to Dealer; and (ii) that is generated by Dealer in the course of providing services to you through its relationship with Dealertrack. This information may include, but is not limited to: name, address, telephone number and other personal contact information; credit and financial information; your Social Insurance Number (“SIN”) if you choose to provide your SIN; and personal information provided by the references you list in support of your application. We may otherwise collect personal information with your consent or as permitted or required by law.


Service Providers

Personal information may also be transferred to, or accessible by, third party agents or service providers, including Dealertrack affiliates (collectively “Third Parties”) which we engage to provide data processing, storage or other services on our behalf. Some of the Third Parties or the services they provide may be located outside of Canada. We take reasonable measures to ensure that any of your personal information that is collected, used, disclosed or otherwise processed by these Third Parties on our behalf is protected and not used or disclosed for purposes other than as directed by us, subject to legal requirements in foreign jurisdictions applicable to those organizations, such as lawful requirements to disclose personal information to government authorities in those jurisdictions.


Links to Third-Party Website

Our website at contains links to third-party websites. We are not responsible for the content of these third-party websites or for the privacy practices of these third parties. Before providing any personal information on these third-party websites, you should ensure that you have read and understand their privacy policies.



Dealertrack has designated a Head of Marketing to be responsible for compliance with this Privacy Notice. Any questions about Dealertrack’s Privacy Notice or the manner in which Dealertrack handles personal information should be directed to the Dealertrack’s Head of Marketing, whose contact information is set out below.

Dealertrack does not control the privacy policies or practices of third parties (including, for example, Dealers) and, as such, any personal information collected, used or disclosed by these parties is governed by their privacy policies and practices. You should review and make sure you understand the privacy policies of these third parties.



The Dealer obtains your consent (including consent to Dealertrack’s collection, use and disclosure of your personal information as described in this Privacy Notice) by having you review and sign a “Consent” document or otherwise by obtaining your consent at the time Dealer collects your personal information. If you are/were not requested to sign a Consent document before providing personal information, you should contact Dealertrack’s Head of Marketing, whose contact information is set out below.



Customers must ensure that the personal information provided to Dealer is accurate, complete and up-to-date.



Dealertrack believes it employs reasonable physical, electronic, and organizational procedures to safeguard and help prevent unauthorized access of and to protect personal information in its custody or control. Authorized employees and agents of Dealertrack will have access to your personal information in so far as their duties require access.


Access, Correction, Retention, and Contacting Dealertrack

Dealer may establish and maintain a file of your personal information for the purposes described above. You have the right to request access or correction to your personal information. Requests for access or correction to your personal information in the custody or control of must be made in writing and be directed to the relevant Dealer. Dealertrack will provide you with contact information for Dealers for this purpose upon your request. Your personal information in the custody or control of Dealer will be accessible as described in their respective public privacy policies or as otherwise described to you by Dealer.

For the purpose of providing communications and data management services and otherwise using/disclosing personal information on behalf of Dealer as described in this Privacy Notice and in the Consent or other form of consent you provide, Dealertrack may retain your personal information in an electronic or other file which will be accessible at 2700 Matheson Blvd East, East Tower, Suite 702, Mississauga, Ontario, L4W 4V9. You may request access to, or correction of, your personal information in our custody or control, by sending your request in writing to the Dealertrack Head of Marketing at the address set out below. Your rights of access and correction are subject to legal limitations.


How to Contact Us
If you have any questions or comments about this Privacy Statement, or if you would like us to update information we have about you or your preferences, please contact us by email at

For Privacy related matters:
Contact: Chief Compliance & Privacy Officer – or
by mail at:

Cox Automotive, Inc.
6205 Peachtree-Dunwoody Road
Tower A, Floor 5
Atlanta, Georgia 30328 USA
Attention: Scott Hilsen, Chief Compliance & Privacy Officer


Changes to this Statement

This Privacy Notice may be revised from time to time. If we intend to use or disclose personal information for purposes materially different than those described above, we will modify this Privacy Notice accordingly and post the revised version on our website. Continued provision of personal information to Dealertrack or to Dealers that use Dealertrack’s services, or continued use of Dealers’ products or services that rely on Dealertrack services, following implementation of any change to this Privacy Policy constitutes your acceptance of this Notice as amended.

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