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By: Brad Phelps, Senior Director of Data Strategy “Innovation is seeing what everyone has seen and thinking what no one has thought.”     -Dr. Albert Szent Gyorgyi, Nobel Prize winning biochemist.   Everyone knows that good data informs better decisions. In parts one and two of our DRiVEQ blog series, we described the difference between data that … Continued

By Brent Towne, Sr. Director of Consumer Data Strategy  Today’s consumers expect brands to understand them better than ever, offering personalized products and services. Meanwhile, brands are investing in customer data and experience management to maximize customer satisfaction, loyalty, and lifetime value.   But modern data capabilities don’t always translate into relevancy and efficiency for the … Continued

A replay of the Cox Automotive Transformation Toward eCommerce in Automotive Retailing webinar presented by Paulo da Silva, Vice President of Ecommerce Operations and Brett Pomerantz, Senior Director of Ecommerce Strategy is now available. Tune in to hear Paulo and Brett discuss how retailer processes and approaches are evolving to keep up with consumer buying … Continued

The Automotive industry is changing at breakneck speed. This includes a dizzying array of new vehicles being offered, many from completely new OEMs. A radical shift to electrification, and a steady and pronounced shift to more digital interactions are being felt throughout the entire industry.